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Designated market area zip code download
DMA (Designated Market Area) regions are the geographic areas in the US in which local television viewing is measured by Nielsen. ZIP by DMA. The ZIP by DMA database provides. ZIP Code listings within U.S. counties by DMA region. The ZIP by DMA report is produced annually and consists of three sections. Standard Geo Targeting options include Country, DMA, State, City and Zip-Code. Below are several Designated Market Area targeting (DMA) is the most common, and often preferred, geographic targeting offered online. Below is a Click here for an interactive map which includes data related to each Market. See also. This FCC link has some archived data on Designated Marketing Areas. http:// This TV marketing firm may also provide some useful data on DMA(s). research/measurement/
1 Sep Nickerson, Norma P. and Jorgenson, Jake, "Designated Market Areas: Using Zip Codes as a Marketing Tool" (). Institute for . Nielsen Media Research Designated Market Areas: Percent of U.S. TV Households and Percent .. While the outlined area on the map demonstrates a concentration of. 30 Dec Those TV/radio areas are called DMAs (Designated Market Areas) by Nielsen. In theory, people living inside one DMA are exposed to the same television and radio. A useful first step to learning more about the people within a DMA of interest is identifying which postal/zip codes fall inside the DMA. OK, I have been working on this for a while and here "may" be a solution. If you already have a list of all the US Zip codes with City, State then you can go here Cities-DMA Regions and download the CSV file of DMA to Cities ( records) and t.
Get this from a library! Zip codes by designated market areas (DMA's).. [A.C. Nielsen Company.;]. 25 Oct DMA targeting is the most common form of very local advertising. Zip code targeting can be problematic as not every IP address is mapped. Maui. Nielsen Local People Meter DMA Region. Nielsen Set Meter DMA Region. Nielsen Code Reader DMA Region*. Nielsen Diary Only DMA Region. Time Zone Boundary. * Code Reader DMA Regions begin measurement 12/31/ Aleutians West. Aleutians East. Nome. Wade Hampton. North Slope. Northwest Arctic.